John is the founder and President of Diversified Financial Advisors, LLC and specializes in working with plan sponsors to implement efficient and effective 401(k) plans. He has been in the financial services industry for over 30 years and uses his knowledge to help his clients pursue a successful retirement.
John is passionate about his opportunity to make a difference in so many people’s lives and is proud of the firm he has built over his career. He holds FINRASeries 6, 7, 63, and 65 securities registrations and Life and Health insurance licenses. As an Accredited Investment Fiduciary®, he can help alleviate some of the responsibility that plan sponsors have when developing 401(k) plans. An advanced certification, he takes pride in this unique advantage he can offer his clients.
John resides in St. Louis, Missouri, with his wife and business partner, Cynthia. They have three boys, two of whom are in business with them, and seven grandchildren.